One of my assignments while working out of the WK Tokyo office was to pitch and produce a campaign for one of the biggest beers in Korea, Cass, a first-time client.

Our mission was to empower a new generation of Koreans to break the mold.

My parter (Shawn Sundholm) and I came up with Cassu, a giant, cheers-sing-hand-person-thing that celebrates people’s decisions, no matter how small. 

YAAAAAAS! Cass.