My other brief while in Tokyo was to create Stella Artois’ first foray into the quickly-evolving Korean market.

Their target was Korean women, who were in the midst of a national #MeToo movement.

“The Unstoppable Journey” brought together some of Korea’s biggest K-Drama stars for a new rendition on a classic pop song.

An accompanying OOH and digital campaign saw the stars sharing their personal experiences across Seoul’s biggest billboards.